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24 10, 2025

The Van Reed Story: Men, Mills, a Covered Bridge — and a River Set Free

2025-10-25T08:38:11-04:00October 24th, 2025|Businesses-Industry|0 Comments

When I was about eleven, my brother and I roamed our northeast Reading neighborhood collecting newspapers for recycling. We rigged our wooden wagon with tall side boards so we could heap it until it wobbled by day's end. Back home, we stacked the [...]

17 10, 2025

Berkshire Mall in Wyomissing, PA: From Farmland to Retail Landmark

2025-10-18T08:31:03-04:00October 17th, 2025|Businesses-Industry|1 Comment

The site that would eventually become Berkshire Mall spent much of its existence as productive farmland, woven into the agricultural fabric of Berks County. Throughout the nineteenth and early twentieth centuries, the area consisted of working farms where families cultivated the rolling Pennsylvania [...]

15 10, 2025

The Berkshire Mall’s Glass Elevator: A Vertical Memory Through 55 Years

2025-10-15T16:00:36-04:00October 15th, 2025|Businesses-Industry|0 Comments

When the Berkshire Mall opened on February 10, 1970, it debuted a multi-level anchor lineup—Sears, Lit Brothers, and John Wanamaker—and a design that subtly played with height and sightlines. In its original plan, the mall incorporated an upstairs corridor that overlooked the central [...]

14 10, 2025

Berkshire Mall’s Final Chapter: From Fenced-Off Ruin to Open-Air Revival

2025-10-14T17:36:06-04:00October 14th, 2025|Businesses-Industry|2 Comments

Berkshire Mall in Wyomissing sits at an inflection point after a turbulent 2024–2025. By late 2024 the borough, responding to recurring sinkholes in travel lanes, secured a court-backed agreement that fenced off unstable sections of the parking fields and restricted traffic to prevent [...]

3 10, 2025

Screpesi’s Sandwich Shop: A Reading Tradition Since 1949

2025-10-03T22:19:17-04:00October 3rd, 2025|Businesses-Industry, Uncategorized|0 Comments

Screpesi’s Sandwich Shop in Reading, Pennsylvania—founded in August 1949 by Joseph and Stella Screpesi—has delighted locals for over seventy-five years with fresh food, friendly service, fair prices, and a proudly simple, memorable menu. Joseph Screpesi Humble Beginnings The first shop opened its [...]

2 10, 2025

Mary’s Dog House: A Local Legend on St. Lawrence Avenue

2025-10-02T19:39:39-04:00October 2nd, 2025|Businesses-Industry|0 Comments

There are certain places that, though gone, remain etched in memory—not for their architecture or their menus alone, but for the way they captured the spirit of a community. Mary’s Dog House, which stood proudly at the northwest corner of St. Lawrence Avenue [...]

1 10, 2025

Did You Boscov Today? — How a Catchphrase Turned a Slow Month into a Shopping Phenomenon

2025-10-01T11:43:49-04:00October 1st, 2025|Businesses-Industry|1 Comment

Few retail promotions have ever captured the public imagination like Boscov’s famous April tradition: “Did You Boscov Today?” What began as a tongue-in-cheek idea from Albert R. Boscov in 1970 grew into a shopping phenomenon that packed stores, flooded parking lots, inspired slogans, [...]

29 09, 2025

The Man Who Made Shopping Fun: The Life and Legacy of Albert Boscov

2025-09-29T18:54:22-04:00September 29th, 2025|Businesses-Industry, People|2 Comments

On February 10, 2017, Albert Boscov left this world as he had lived in it—sharing love. His final words to his wife, Eunice, were “Eunie, I love you,” capping nearly six decades of partnership. For many, this tender farewell summed up the character [...]

24 09, 2025

Pizza Italia: A Cornerstone of North 14th Street Since 1973

2025-09-24T22:45:24-04:00September 24th, 2025|Businesses-Industry|0 Comments

Pizza Italia at 1528 North 14th Street has anchored its block for more than half a century, the kind of neighborhood place where Albright students, nearby families, and Little League teams all learned the rhythm of a hot pizza pie sliding from the [...]

21 09, 2025

The Orange Car of Reading: A Citrus Landmark at Front & Court

2025-09-21T19:51:43-04:00September 21st, 2025|Businesses-Industry|1 Comment

In the late 1930s, a little tin shack tucked by the Pennsylvania Railroad tracks at Front & Court Streets became one of Reading’s most beloved seasonal landmarks: the Orange Car. It was introduced to Reading by the Austin family—Florida citrus growers who, hit [...]

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